making mountains out of molehills.

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27th April 2010

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itsy bitsy teeny weeny yellow polka dot bikinis

ladies, remember when i propositioned you with the padded bra challenge? to go to the lingerie section of your favorite store that sells such products and see how many styles were padded or lined versus just a thin sheath of material? well, in preparation for my trip to guatemala, i was in search of a new bikini top. and much to my consternation, i found myself in the same predicament responsible for the birth of tuff titties. i searched high, i searched low, i searched EIGHT stores on a hunt for a top to my two-piece that didn’t try to enhance my lady lumps. EVERY SINGLE FUCKING STYLE I FOUND WAS LINED WITH EXTRA FABRIC. after wasting more time than i’d have liked on beachwear, i sucked it up and went to the one place i knew would house the object of my desire: american apparel. while i’m sure the two pieces of triangular fabric i chose (size small) were meant for a more busty bosom, the cutouts fit my itty bitties perfectly. so i guess i should say thank you, aa. you really pulled through this time.

and while i may be one of the only females alive who takes issue with padding, it’s become a heated topic as of late in the uk: how young is too young for a girl to wear a padded bathing suit? apparently british department store primark thought that 7 wasn’t too young to start and was selling enhanced suits on the racks found in the children’s section. and with criticism from adults and parents alike, those baby bikinis were pulled from the shelves almost as fast as they’d been put on.

obviously, this was a bad idea. how could someone even think of trying to sell something that would sexualize a prepubescent girl? unfortunately pedophilia is a serious issue and a grossly growing concern. but what is most disturbing about this is how this bad idea came to be realized in the first place. who made the call to mass produce padded halter tops for little girls?

penny nicholls, director of children and young people at the children’s society, said: “we know from our research that commercial pressures towards premature sexualization and unprincipled advertising are damaging children’s well-being. the evidence shows that adults feel children are more materialistic than in past generations, while children themselves feel under pressure to keep up with the latest trends. we need a significant change at the heart of society where adults stand up for better values.”

honey, that’s not all we need.

*i’d like to note that while i think it’s great that everything with the american apparel label is made in america, and that no man, woman, or child was exploited in the making of its products, its models are the ones who are exploited, whether they’re ready willing, and able to aid and abet in the advertising game. i’ve been known to accuse them of selling date rape and fondly refer to them as tramps r us. don’t hate me.

Tagged: american apparelukprimarkpenny nicholls

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